Treasury of Good Food Ideas, from the Kraft Kitchens, 1963, 1964, 1965

 
This is a pretty generally useful older cookbook, especially if one likes cheese! I found it interesting that Kraft in those days offered a wider variety of cheeses, including even more variations on cheddar.

I of course liked that part of this book emphasized culinary history, though at a very light level. It included of course a Mr. Kraft making his first processed cheese, much earlier than I realized -- 1915 -- on a very old-fashioned stove.

There's a free download from MIT! about Kraft's history at http://web.mit.edu/allanmc/www/kraftfoods.pdf .
  

Speaking of free or not, today's Kraft foods has a magazine I never heard of nor saw, not inexpensive, Kraft Food & Family. Has anyone seen it? I saw it through their official website, http://www.kraftrecipes.com .

I also found it interesting that Kraft used to sponsor some TV shows, from which the main part of my copy seems to come; they mention they had visited "weekly...for a great many years" with their readers through "the electronic marvel of television." I see on Wikipedia that they sponsored The Kraft Music Hall (a summer replacement for the Andy Williams Show) from the 1950s to 1970s and Kraft Suspense Theatre in 1963 and 1964.




The copy I have includes a separately numbered section on, surprise, cheese, which was brought out a year later than my main part, and a smaller section also on cheese brought out the next year.
 

The introduction to the main part of the book mentions that they were planning such sections, this one and also on Salads and on Barbequing. However, I've only been able to find online the sections I already have. Has anyone heard of more actually having been published? I do see another, differently bound edition, though. Perhaps they found it unfeasible to add sections just yearly?

I also found the physical style of the binding interesting -- it has a built-in way to prop it up.